reported that Californians use of the CCPA is that “Consumers are accessing their data (21%), deleting their data (31%) and requiring that businesses do-not-sell their personal information (48%).”  The September 16, 2020 report entitled “Do Californians use CCPA to protect their privacy?” included these comments about DSR since the initial surge in January 2020:

DSRs have stabilized around 13 DSRs per million records every month, which is a substantial rate and confirms that organizations need an established privacy program.

According to the research, B2C companies should prepare to process approximately 170 total DSRs per one million consumer records each year.

CCPA is important to follow, so stay tuned!

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