A new lawsuit against Google for Internet location tracking highlights my recent eCommerce Times column that Internet privacy may not be possible. The new class action lawsuit brought by Jon Pessano and others asserts that Google uses its location marketing database to generate billions of dollars in location based ad revenue.

The lawsuit is based in part on the reports that Apple and Google confessed that they tracked locations of iPhone, iPads, and Android devices. However until the court in Tampa, Florida certifies the plaintiffs’ class the lawsuit will not proceed, but if the class is certified this will be one very interesting case to follow.

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