Computerworld reported that “Apple is planning its first AI acquisition for 2024, a German firm called brighter AI, according to an online news report.” The February 5, 2024 article entitled “Apple has eye on building bigger genAI data sets” ( and included these comments:

Apple is beginning to act on its generative AI (genAI) plans. Machine vision intelligence at scale generates huge quantities of data. Not all of that data should exist, so how does one ensure the information that is being used and conceivably stored is appropriate, of good quality, and legitimate?

Not only this, but how can a company use public sourced video data to train machine intelligence models without breaching privacy law? Apple has an idea for this. It’s allegedly preparing to acquire brighter AI, according to 9to5Mac.

The German firm, recently called “Europe’s hottest AI start-up,” describes itself as generative AI for privacy.”

Based on deep learning tech, the company’s solutions anonymize images and videos to help companies meet data protection regulations. This goes a little deeper than you think. Apple already has its own tech for tasks like deleting people and car registration data from images in Maps.

Interesting, what do you think?

First published