Forbes reported that “businesses have pushed themselves into the manipulative practices that the modern consumer lacks trust in.” The February 27, 2019 article entitled “The Biggest Tech Trend Of 2019 Isn’t AI Or Big Data, It’s Trust” included these comments:
For the longest time businesses have been pushed to focus on impressions, unique visits, lowering bounce rates, and other forms of engagement in order to quantify success.
This has become a standard in the new attention economy, where data is king and has become the new currency.
Changing the public’s perception will, of course, mean checking the boxes on the General Data Protection Regulation (GDPR) and future regulation, were necessary, but solving this problem is much bigger than regulation.
The changes consumers want to see go beyond surface level tactics and heartwarming PR stunts.
It will be interesting to see how businesses cope with trust in 2019!
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