eMarketer.com reported that “Heinz Marketing surveyed about 300 business-to-business (B2B) marketers from North America and found that less than one-fifth of them had a strong understanding of the differences between AI, machine learning and predictive modeling. About four in 10 admitted they were not clear what the differences are.” The July 12, 2018 article entitled “Why Marketers Struggle to Define Artificial Intelligence, Imprecise buzzwords create confusion” included the following:

The confusion over these terms is unlikely to go away anytime soon.

Part of this confusion likely comes from how marketing tech vendors and advertisers use these terms in all sorts of ways to pitch products they’re peddling.

Sometimes AI and machine learning are used interchangeably.

Sometimes they’re not.

Do you know the difference?