In testimony before the US Senate we hear that “Equifax, and not consumers, that owns all the granular data collected about them, and that consumers cannot request to exit the company’s files.”  The Washington Post’s report on November 8, 2017 entitled “Equifax says it owns all its data about you” started with the comment that “personal information it harvests for profit” for Equifax which comes as no surprise.  During the Senate hearing Paulino do Rego Barros (Equifax the interim CEO) explained “ why consumers do not have a say in opting in or out of the company’s data collection”:

This is part of the way the economy works,

I think it’s not my perspective to say it’s right or wrong.

This pretty alarming and most consumers do not it see that way, so it will be interesting to see how the massive Equifax litigation uses this information.