Microsoft’s Bing search engine is trying desperately to keep up with Google and its approximate 70% of the US search market. Bing recently added links to Facebook and Twitter from search results with the hope that these Social Media links will impact search traffic. Since Microsoft does not have its own Social Media presence Microsoft hopes that the alignment with Facebook and Twitter will change Bing’s success in the future. Interestingly enough Yahoo! uses the Bing search engine but does not offer the new Facebook and Twitter links. The likely ultimate result is more traffic on Facebook and Twitter, but whether that really helps Bing in the search engine wars is uncertain.

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