No major changes in the war over search engines in past two months, first place Google grew to 65.4% (+.5%), second place Yahoo! declined to 18% (-.8%), and third place Bing (Microsoft’s newly named engine formerly “Live Search) grew to 9.9% (+.5%). Interestingly the two greatest search increases are for YouTube (+7%) and Bing (+8). So messages can we get from the US search engine competition? Well for starters Google’s and Bing’s growth make sense, but what about the decline for Yahoo!? These numbers may make a Microsoft Bing alliance with Yahoo! more likely.

Wolfram|Alpha -Bing’s New Ingredient?

Microsoft recently announced that Bing would add an enhancement that relies on the computational information from the relatively new search engine named Wolfram|Alpha. There is a video interview of Stephen Wolfram on a Microsoft blog in which he says "What we’re seeing with Microsoft and Bing now is a first step toward taking computational knowledge and deploying it in an application, in this case a search engine."

Search Engine Optimization (SEO)

I assume everyone knows that the SEO industry has grown dramatically over the past 14 years (since the 4th Big Bang of free Internet Explorer with Windows 95), and one can even get a SEO Certification. Of course SEO is a success because Google and most search engines save all user inquiries for 18 months so that search engines can monetize this information and also as by-product maybe help improve the value of searches for users and websites. Stay tuned as SEO and search engines continue to evolve.

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